Your restaurant’s homepage is more than just a digital flyer, it’s your brand’s storefront online. In the first few seconds of landing on your site, potential customers decide whether to stay and book a reservation… or bounce and head to a competitor. Unfortunately, many restaurant owners, even with great food and a loyal local following, unknowingly sabotage their business with a poorly designed or ineffective homepage. Experts at Out and About Business Solutions, a trusted website development firm serving restaurants in Las Vegas, Los Angeles, and Orange County, regularly help clients fix these common but costly mistakes.
Mistake #1: No Clear Call-to-Action (CTA)
What do you want visitors to do? Book a table? View your menu? Order online? If your homepage doesn’t guide users toward a clear action, they’re more likely to leave confused. Your CTA should be obvious, clickable, and positioned above the fold.
Mistake #2: Poor Mobile Experience:
Over 70% of people will visit your website on a phone, especially when searching for restaurants on the go. If your homepage isn’t mobile-friendly, loads slowly, or requires endless scrolling and pinching to read the content, you’re losing potential diners. A mobile-first website is no longer optional, it’s essential.
Mistake #3: Missing Key Info (Hours, Location, Contact)
Believe it or not, many restaurant homepages hide or omit the most important details: your address, phone number, hours, and reservation options. These must be visible immediately, preferably in the header and footer.
Mistake #4: Outdated or Low-Quality Images
Your food might be Instagram-worthy, but blurry or poorly lit homepage images can completely undermine your brand. First impressions matter. High-resolution photos of your dishes, drinks, dining space, and staff help build trust and appetite.
Mistake #5: Lack of Personality or Brand Identity
Does your homepage actually feel like your restaurant? Or could it belong to anyone? A generic template won’t capture the unique flavor of your restaurant’s ambiance, cuisine, or personality. Whether you run a cozy brunch café or a high-end sushi bar, your homepage should visually and emotionally reflect that experience.
Your Homepage Should Work as Hard as You Do
Think of your homepage as your digital host, welcoming guests, making a strong impression, and guiding them to their next step. If it’s not doing that, it’s time for an upgrade. Out and About Business Solutions specializes in restaurant website design that converts visitors into customers, serving clients across Las Vegas, Orange County, Los Angeles, and beyond.
