How Corporate Communications Work

Corporate communications play a key role within companies. It often happens that companies, like LifeSci Advisors, focus on how to adapt a great external communication strategy but forget to do the same with internal communication flows. Internal company communication is the activity of communication whose purpose is to inform the internal resources of an organization about everything the company is or does.

If you look at the purposes of internal communication, they are wide-ranging. Corporate communications encourages the construction of a positive relationship between those who are part of the organization. It is also aimed at creating a climate of trust within the company.

It involves employees, encouraging their commitment and dedication. In addition, it encourages information sharing. When internal communication works, employees are more likely to show a spirit of cooperation and collaboration and are genuinely willing to share the company’s values and philosophy.

Often, a very important and equally delicate element is neglected. Employees are those who project the image of the company they work for outside. The company’s final reputation also depends on what those who work in it think of it every day.

If you are dissatisfied with the company you work for, it is likely that, in your communication exchanges with friends or family, you can express your disappointment on those aspects that cause you discomfort. On the contrary, if you feel happy about your role within the company it is much easier for you to convey positive feelings to the outside.

Communication tools

What could be the internal company communication tools that could become part of the internal communication plan? Well, they can be many and some of these can be used both for internal and external communication purposes. Let’s think, for example, about the company’s website. It is an internal communication tool but is almost always used above all for external communication activities.

To make a website usable also by employees, it is possible to integrate the Intranet Area. It is one of the best internal communication tools, thanks to which you can share documents with other colleagues and have easy and quick access to important information for your work.

By continuing to look at the web, newsletters can also be used to improve internal communication. Especially for those very structured realities that boast a very high number of non-local collaborators, newsletters can help you stay in constant contact with the company.

If, on the other hand, we look at those tools that can exist even without digital, brochures, company magazines and refresher courses come to mind. All elements that, if present and integrated within the communication plan, can make a company make the leap in quality.

The person in charge of corporate communications is the one who, within a company, takes care of everything that has to do with communication to employees. In very large companies, it is not impossible that this figure only deals with internal communication and that there are other resources for external communication activities.

What should the Responsible do? Well, his job is to act as intermediary between the needs of the company and those of the employees. A good internal communication manager must take on the problems and needs of employees and make them known to top management.

Concretely, the Responsible has the task of producing those that are still called circular. In short, its functions include the coordination of all the internal communication tools envisaged by the communication plan.

An example of internal communication. Anyone who knows a little about recent Fiat history knows that the Turin giant has been merging with Chrisler for several years. Well, when the merger became official, the Fiat management, of which the late Sergio Marchionne and John Elkann were then part, decided to write a letter to all the employees.