Over 17 million men and women consult with plastic surgeons every year. From less invasive treatments such as Botox to major procedures such as liposuction and face lifts, plastic surgeons are definitely in demand.
What are you doing to attract your share of these patients though?
Plastic Surgery & SEO
When it comes to cosmetic surgeries, patients want to work with the best surgeons who offer the latest procedures and use high-end technology, but how do patients find these professionals? Many patients will ask family and friends for recommendations but almost all patients will turn to a search engine too.
Overall digital marketing is no longer something that medical professionals can ignore if they want to attract new patients and maintain a positive online reputation.
Digital marketing strategies for plastic surgeons
Below are some of the key areas that plastic surgeons should be focusing on in order to develop and grow their brands online.
- Establish Authority
Patients need to be able to trust their surgeons, knowing that their skills, knowledge and results are sound. By establishing an authoritative online presence, you can instil more confidence in potential patients, with content being one of the best ways to achieve this. Some content ideas that you could pursue include:
- Creating a plastic surgery FAQ page
- Creating videos explaining different procedures
- Become a guest blogger on an influential site in exchange for a link to your website
- Update patients on the latest techniques, procedures and equipment
- Host surgery Q&A sessions via a webinar
- Post customer reviews and testimonials
- Feature before and after galleries
Not only will this content enhance your SEO efforts but it will also appeal to potential patients.
- Focus on Local SEO
When a patient searches for a procedure in their immediate area that you offer, do you want your practice to show up or a competitor’s?
Azuri Group are top AU experts for plastic surgery marketing and help various medical professionalsincrease their chances of showing up in the search results of local patients, who are far more likely to get in touch about treatments. By registering with Google My Business, local search results will display your name, address, contact details and any patient reviews. It will also have quick links to your website and directions to your practice.
Local search results always appear near the top of search results pages, making this a worthwhile tactic for practices and clinics looking to attract local clientele.
- Utilise Google AdWords
Even though organic SEO is a highly effective way to drive more traffic to your website, making use of paid search tools such as Google AdWords will help you stand out from competitors even more.
These highly-targeted ads appear in search results and on websites that are part of the Google Network, helping you reach people who are potentially interested in the treatments and procedures that you offer based on their search queries and browsing behaviour.
- Retarget Potential Patients
Online users have very short attention spans and will generally browse a number of different websites before making a decision, which is where retargeting really becomes useful. By retargeting consumers who clicked on one of your ads or browsed your website, you will be serving them relevant ads across websites and social media in an effort to bring them back to your site.
When it comes to digital marketing, the opportunities are endless and is definitely something that all plastic surgeons should consider.