Key account management helps in maintaining long business relationship. Key account management is relationship among business and its customers whom business is selling its product to. Key account management is taking care of business customers. It is a wide term that is far away from only selling. It is handling customers who help business to grow and sustain. Key account managers are also called unsung heroes of sales. Account managers deal in customer satisfaction and help company in long run. They make sure that customers get worth of the product or service for which they are paying.
Key account managers never get the title of sales team but they work more than they do. In addition, there contribution is company’s revenue is as similar to the sales team. All other departments than key account managers have software for solving there purpose. For instance, marketing department have social media dashboards, sales department have CRM software. However, key account managers do not have any kind of software which can solve there purpose. Rather the key account manager’s use other department’s results to manage accounts of customers.
The key account managers communicate with there customers directly or indirectly and builds a relationship with them. They make sure that customers are satisfied with company’s products/services. In addition, they help in making stronger bonds with customers. The main aim of a key account manager is to make the customer successful. The managers understand there customers objectives and whether they are accomplished or not. It is not enough to just know whether there goals are achieved or not, the managers should make sure that customers should know that company will take measures to achieve there goals. If the company shares there taken measure with customers it creates a sense of satisfaction in customers.
Key account management is very helpful to sides, customers as well as business.